Obviously, most of us already know what a blog is. After all, you’re looking at one.
And what you may or may not know, is that every blog serves a purpose.
Unlike a traditional website, a blog allows you to create a daily pulpit. Like a personal diary, you can share your journal online. Think of it as your vertical soup box.
It’s not so scary sharing your thoughts about an issue, expertise, or even events when your audience becomes invisible around you.
But a blog is more than a place to expose your thoughts. It builds a community around a common place of interest.
Businesses use websites to promote products. However, blogs go beyond the show casing of a product. A blog creates an interactive atmosphere inviting readers to leave comments and send messages to the author. With the addition of sidebar widgets, a blog becomes as unique as the product or service’s brand. (We’ll get to widgets later on in the series.)
So how do you determine the purpose of a blog?
First, choose the intention of your blog. There are three main intentions of creating a blog.
A personal blog is something you write for your own benefit. It’s a daily journal about travel, family life, or a collection of your favorite recipes. It’s sole purpose it to keep your friends and family updated on your daily life or share hobby tips and recipes.
A business blog will try to sell you something. They are in business, after all. A blog will feature products, tips, advice, and show case their services. THe most common types of business blogs are wedding planning, baby blogs, and fashion blogs.
While a promotional blog is similar to a business blog, it’s purpose is to boost the identity, branding, or a charitable cause. The main intention is so much as selling something as it is to lift up and extend the awareness and online presence of a person or issue.
An informative blog has one purpose. Informative blogs share information on a particular purpose. These are hobbies, political, causes, and news report type of blogs.
Now that we’ve covered the purpose of a blog, what purpose will your blog or does your blog present online?