We all know that beyond our blog’s purpose, we have to have
a niche. It’s that something special that contributes to the vast number of
blogs floating in cyberspace that calls yoru blog to the top of the list.
You’ve heard it before – write what you know.
There are a lot of people who know about a lot of the same
things. It’s that extra little twist that brings out the niche of your blog. Kind
of like that special ingredient for your favorite recipe that your grandmother passes
onto you while on her deathbed.
We’ve all seen the Bush’s Bean commercials on TV where the
dog is always trying to sell the Bush family secret in order to make the big bucks. If
you haven’t seen it, here it is:
Your blog not only serves a purpose, but it opens the
stage for you to bring something new to the light of your readers.
You need to seek an Edge to find your Niche. According to
Former About.com Scott Allen, “The key is your
ability to differentiate yourself in providing a service or making a product
that will be your edge.”
When you sit down at potluck dinner, what
do you bring to the table? If you’re like me, it’s your best recipe, so should the niche of your blog.
Your purpose might come from personal
intentions. Every month, my husband writes a newsletter to keep our family and
friends updated on our lives since we live far apart. Your blog may have the same
intention, so your niche will evolve around what makes your family special
beyond the rest.
Your purse might come from business intentions.
You have a product or a service you’d like to sell. If you’re an author or and
artist, your niche is what lays behind the scenes. Not every writer has the
same formula of creating the written word. Nor does every artist create beauty
with the same eye.
Perhaps you’ve chosen another route. You
have a fire burning inside you for sharing information. Everyone asks you for
that recipe of that delicious apple pie. Maybe they want to know how you taught
your son to tie his shoes. And, just maybe, you love to make crafts and
scrapbook and have no problem share the tips of the trade.
Lastly, you’re out to promote something. A dear friend of mine has a child that was the victim of shaken baby syndrome. Today, she shares her story and speaks out to the community to raise awareness, hoping someday it may prevent another child from going through the same situation. No two people are alike. Her story is unique and therefore her niche blog has evolved.
So today, I challenge you with these questions:
1. What do you love doing?
2. Who else shares this interest?
3. What makes your “love” more interesting and unique?
I can’t wait to hear where all your passions lie.