Have you ever had some one say to you, “Describe yourself in 5 words or less?” It’s not so easy is it? However, if you’re a frequent contributor on Twitter, you often find yourself limited to 120 characters. Now that is a challenge. How many words can you create with just 120 characters that form readable sentences?
So what do you write when you’ve only got 400 hundred words to say it in?
That’s right 400 words. Give or take a word or a hundred, but the average blog post is around 400 words. Why? Well, let me ask you this, do you have all day to read a 2,000 word excerpt on how Mrs. Lawson’s flip-flop got flushed down the toilet by her two-year-old granddaughter and how at the same time her beloved chinchilla, Lucy, disappeared?
I didn’t think so. But cut down to the necessary facts of the story, I think you’ll find 400 words are just enough to have you laughing and in tears at the same time.
That’s what readers want, not just humor, not just words, they want you to say it point-blank so they can get on to their next task. We live in a fast food world. We expect dinner through a drive thru in less than five minutes, that’s how we Americans like our blog content too.
If your thinking to yourself, well there is just no way I can tell all this in 400 words, don’t sweat it. That’s what us novelist like to call the beginning of a great series.
Write what you want share, then break it up in to two – four separate posts depending on its length. You may not be giving your reading everything you wanted to tell them at once, but you’ll leave them wanting to know more and return for each additional part of the story.
It doesn’t take long to rank up your word count. At this point we’re at 318 words. Doesn’t seem like I’ve said a whole lot does it? Or maybe I’ve said too much.
No matter how many words you choose to use in your blog post you need to keep them focused on your blog’s theme. That’s what makes your content so sweet – element#2 of writing great content.
Tomorrow, we’ll discuss how to create some sweet content that you’re readers will keep coming back for more.
And that folks, is where I will leave you today to ponder what you’re going to write about.