Several years ago, we took my oldest daughter, Bella, to the New York Zoo. She had just had surgery the following day and had been released from the hospital the night before. But what I remember most about that day at the zoo, was a bunch of turtles sitting on a log.
“Why are they all sitting on a log?” she asked.
“Well, what probably happened,” her father explained, “was that one turtle got up on the log and all the rest followed.”
She seemed to consider my husbands response for a moment, then shrugged and said, “Oh” before moving on to another section of the zoo. But it really makes sense doesn’t it?
Even if we don’t want to admit it, even as adults we’re playing follow the leader. Think about the last time you “liked” a page on Facebook or added someone to your Twitter friends as recommendation from someone else. At christmas time, our kids want what every other kid wants, and they want it because one kid followed after another. It’s trendy, it’s addicting, and it’s how the world our social and commercial life sometimes evolves.
So how does any of this have to do with blogging, you ask?
Simple. If you want people to read your blog, then you have to become a leader.
Seriously, we hear it all the time on commercials and ads. “The leading blogger in romantic fiction…” Okay, maybe not titles like that one, but you get the point. When you lead in what ever topic it is you choose, then someone will follow. Maybe you’ll share a great recipe, or idea and they’ll share it with a friend, then that friend will come over to your blog and follow too!
See how it works, just like turtles on a log. 🙂
Have patience dear friends, this doesn’t happen over night and it will take a little boost from you.
Afterall, you have to find just that one person who will spread the word and get it all started. Do you know who?
We’ll figure it out tomorrow.