Etsy had a really great article several months back on Pricing Tips for Your Creativity. Some of you may have already read it if you get their weekly newsletter. I recommend for those of you who haven’t, that you definitely check it out.
Today, I want to talk to you about prices. We all know that inflation occurs and causes even the cost of a candy bar to raise, one cent is still a raise in price. Only a few of you may be selling chocolate, but the big question this week is how much you’d be willing to pay for that sweet tooth of yours.
Maybe it’s a piece of imported chocolate, or maybe your sweet tooth is yearns for a piece of hand painted delicacy or a photography shot of something surreal. It could be a warm knitted sweater or a embroidered quilt. If you’re like me, it probably has something to do with paper and fabric.
How much are you willing to pay to feed your sweet tooth?
As an artist or craftier, you may be thinking “Why should I buy when I make my own?” However, once in a while, we need to step out of the studio and put on our buyers slippers. We need to look at our work with new eyes.
Are you worth it? Is the piece compelling enough to buy for that price?
I once fell in love with a gorgeous gown, and I spent nine months saving up to buy it. Call it a princess gown if you will, it was my wedding gown. When I put it on, I knew there could never be any other gown that was more perfect for me than that one. It was the perfect fit.
When a perspective customer walks up to a piece of your art, you want them to feel the same way. Buying art is not an impulse. It’s a feeling, “a perfect fit” of sorts, that the expense from one’s wallet is well worth the purchase.
The day I slipped on my wedding gown I knew the designer had made many other gowns like mine. Call it print number #593, okay perhaps not that many, but later I was still oohing and awwing over the bead work, the stitching, and the fit.
What I’m trying to say is, that dress design is a part of creativity. That sweater your knitting, is creativity, that painting that you’re working on is creativity, and that novel I’m writing is creativity. In our shops, in our studios, on the shelves of book stores, that creativity has a price.
How much are you willing to pay for it?