Whether it’s your birthday, Christmas, or something you ordered in the mail– it all comes packaged.
I love packages, don’t you? Especially the ones with the frilly bows and cute little tags. What about the ones with envelopes and those extra surprises inside?
Everything we receive is packaged. From picking up a box of cereal at the grocery store to ordering a new computer online, it all comes in some sort of packaging. Big or small, round or square, the size and shape doesn’t matter. But when you are the one creating the package a whole lot of factors need to be taken into consideration. You need to ask yourself these questions:
1. Is my packaging appropriate to what I am shipping?
2. Does my packing represent my brand/image?
3. Is it affordable?
4. Does it wow my customer?
You wouldn’t ship a soccer ball in a ring box, right? So when you’re selecting the appropriate types of materials to package an item for shipment, you need to take in consideration the size, sturdiness, and shipping options. Make sure you wrap delicate objects with bubble wrap and pillow it with paper to keep it from sliding around. Take this from a weathered Ebay seller. You don’t want your precious item showing up broken upon arrival.
Next, once you’re sure you’ve got your item secure, you need to add your brand and image to the packaging. Part of the packaging could be wrapping it as a separate package inside the packaging, if you know what I mean.
This is probably my favorite example of cute packaging:
It’s simple, yet it adds something special that goes beyond commercial. It’s personal.
Yet, when these package of soap arrive, they can’t go through the mail wrapped in burlap, so they come in a simple little box and when you open the box, you just might see that extra “Oh la la” inside.
What is the “Oh la la”? It’s that little bookmark, tag, or prize. It’s like opening a box of Cracker Jacks or Cereal for the bonus inside.
It’s something like this photo below.
It’s surprises your customer the first time, then they grow to expect it. It’s like Hershey and always expecting everything they make to have chocolate.
What’s inside your package? What special detail can your customer attribute to your brand by just looking at the package?